Global Marketing

Designed to deliver an astounding 800 million media impressions, our 2014 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our network to a broad audience of consumers who value and seek the unique. 

To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world.

To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 90,000,000 times across all of our partner sites annually. 

Extraordinary Connections

Our 2014 global media plan will generate 800 million impressions through hand-selected media powerhouses whose innovation, experience and international impact help drive awareness for the extraordinary properties our network represents.

SothebysRealty.com

Your home’s online exposure begins with SothebysRealty.com and cascades through our lifestyle focused websites to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique.  At the center of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of visitors immerse themselves in our collection of vibrant, quality-controlled property photographs and property videos. 

IN A YEAR, SOTHEBYSREALTY.COM INVITES:

  • 10,000,000 visits
  • 70,000,000 page views
  • 21,000,000 property detail pages viewed
  • 12 focused minutes per visit
  • 45% visits from outside US

AND DISPLAYS YOUR HOME TO A GLOBAL AUDIENCE OF LUXURY REAL ESTATE CLIENTELE WITH:

  • Metric and imperial units of measure
  • Currency conversion with 50 currencies
  • 16 human-translated languages
  • Search by lifestyle
  • Mobile Optimized